This saying was quoted from Theodore Roosevelt and its wiseness still holds true to today.
One of the questions that I was asked today was "how is it that you can ask questions that cut to the bone and people are not taken a back."
This is comprised of a couple of critical elements:
- Speak from a position of authority on your domain expertise
- Doing right versus being right
- Know your audience and tailoring your language
- Delivery of the message based on fundamentals of communication
- "The Mom sniff test"
The fundamental rule is that you are presenting information that is founded in fact. Without this baseline, any application of the below principles will yield negative influence.
The doing right versus being right discussion is an age old one that speaks to motivation for your message. If even for a second it is perceived that you are trying to be right in your discussion, you lose the moral high ground and will have to make up serious ground in attempting to influence the audience.
Each audience requires a different tact or language profile. For a technical audience, it will be expected that a primarily technical vocabulary be used. For a management audience, it will be expected that clear expectations are set through resources, budget, and timelines. For business owners, it will be business impacts.
If you use the incorrect language profile, you will find that the audience will not hear your message and your influence will decrease in that setting.
Shifting gears into the fundamentals of communication, Albert Mehrabian researched the three key elements of communication; the words, the tone and inflection of your voice, and body language you display. Of these items, the body language plays the largest impact on your message followed by the tone and inflection of your voice, with lastly the words that are said.
If you communicate in a calm and cool tone with body language that mirrors or emulates your audience, the tone, inflection, and body language will be what is remembered. This is best articulated in recalling the outcome of meeting. It is likely you will remember how someone conveyed a message, whether or not they were a dynamic speaker, and whether or not they were engaged with the meeting. However, if I asked you to recount exactly what was said, I imagine that you will not be able to do so.
Last, but not least, is "The Mom sniff test." This is check on myself to see if what I am about to say would make my Mom proud or would she say, "Did you really say that? I raised you better than that!"
When you bring these elements together concurrently when you deliver a message, the recipient is left with following verbal and non-verbal queues.
- Your speaking from a position from authority on the content you are presenting.
- Your message is trying to convey how to do the right thing.
- It speaks the language they are expecting to hear.
- Your body language, tone, and inflection are calm and reserved.
- The words chosen are deliberately polite and above board.
There are only two options available; 1. break one of the above rules and produce negative influence for themselves or 2. question the content on the basis of content only.
This will lead into the next topic of telegraphing and shaping conversations (verbal, written) to intended effect to handle the second option.